2+ week, 6+ day ago   (912+ words) Here’s a short list of futuristic sci-fi tropes: flying cars, robotaxis, a genuinely useful AI assistant. Wanna guess which one might actually happen soon? Nope, not the assistant. It’s robotaxis. What started as Waymo’s city-by-city driverless taxi tests has now…...

3+ week, 3+ hour ago   (1359+ words) When everything is changing all around you, it’s a great time to recalibrate. Prebid.org, which oversees the open-source header bidding software of the same name, is confronting major change both internally and across the ad tech industry. In May,…...

3+ week, 13+ hour ago   (776+ words) Matt Prohaska has spent more than a decade helping publishers, brands and their ad tech partners clean up their data strategies. Now, he’s turning that playbook over to nonprofits. For example, DetecTogether – which helps firefighters detect cancer earlier – lacked the…...

3+ week, 13+ hour ago   (621+ words) By Jon Morra, Zefr Anthropic just dropped Claude Sonnet 5, reigniting a broader debate about how AI should be priced. Some argue that published token rates no longer tell the full economic story because changes in token consumption and model behavior,…...

3+ week, 4+ day ago   (774+ words) Now that I’m a parent, I relish filling up my online shopping cart with 50% off boxes of crayons, scissors (Fiskars only, thank you very much) and pristine glue sticks every August. So this year, I had the bright idea of…...

3+ week, 5+ day ago   (797+ words) One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg Law reports. The data stockpile Google bought for a…...

3+ week, 6+ day ago   (959+ words) Doug Lauretano began his advertising career in the early noughts on the publisher side at titles such as Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net before joining…...